The Toilet Paper Entrepreneur offers a wide range of helpful information for every stage of your business’ development. On his blog, he recently published comments about how to minimize distractions from spouses.
Enjoy comments from around the world, including mine:
What a great idea!
Recently, I had the chance to hear Weber Shandwick staff talk about a social media program they developed for General Motors. With college students being the target market for Chevy’s new Aveo5, a program called “Livin’ Large College Cab” was launched to get students inside for a test drive.
Lots of Aveo5s were unleashed on several campuses, offering free rides. Students were taped and encouraged to be entertaining. In fact, when aired on You Tube, clips with the most traffic won prizes — both for students and for colleges.
What a great “win-win!” Chevy got students to feel the ride and see the inside of their new Aveo5, while students got the chance to get transported, have fun, and maybe even win a prize.
As you can imagine, they landed a lot of coverage from both traditional and new media! Way to go, WS! For more info, go to www.aveolivinlarge.com
During the past three decades, I have thoroughly enjoyed helping business leaders get in touch with their core values and unique positions in the marketplace. We have traveled along paths leading to an understanding of where they have been and where they plan to go in order to maintain successful businesses.
I find this five-step process fairly easy to navigate for just about every business category imaginable — except one.
Fortunately, one of my clients has agreed to take me on as his creative challenge. And, so I begin the five steps:
1. ATTRACT 2. ENGAGE 3. EXPOSE 4. CONNECT 5. LEAD
Let’s blog through the first: the process of attracting potential clients by communicating a message that is personable, reflective, honest, succinct, and powerful.
“Plant a seed, grow a forest.” That’s where I will start my message about how I can help.
Understanding social media has led me to”tweak” my words a bit.
BSM (Before Social Media), I focused on helping clients grow trees. While impressive, that message definitely falls shy of what’s possible with the expanded toolkit of social media.
In any case, “seeds” remain an important part of how I describe my services.
Seeds have always mystified me. How did God ever manage to stuff so much potential into such tiny, teeny pieces of the world? I guess it’s really simple: He’s God. (Or she’s God or they’re God — depending on which PC critic you listen to, which I usually don’t.)
Together, I help clients plant seeds — carefully crafted to describe all the key areas of potential.
We sift out and focus on areas that offer unique market advantage.
Accomplishing this can include “What If?” sessions. It’s important to talk within an environment that welcomes discussing a full range of possibilities (what you might otherwise call “thinking outside of the box,” if that phrase didn’t feel so darn overused).
Including what we now call “keywords” is another useful tactic — one of many that have been introduced by social media.
Who could ever have imagined that we would be able to identify the exact words that potential clients use to search for our services? It adds an exciting dynamic to the process and will frame the words I add to my message.
TO BE CONTINUED
This has stuck in my mind for several weeks… a conversation with my son about the moon. Did you know that you could be there in three days? No wonder there’s an airlines gearing up to sell tickets.
Somehow, this is a paradigm-shifter for me. I know we talk about how small our world has become and how social media has brought us together even closer. Knowing that the moon is such a close neighbor changes the playing field for me.
For example, if challenged to write a list of “Things I Could Do In A Week,” I now know that it’s possible to add “going to the moon and back.” I couldn’t drive to and from California in that amount of time.
Doesn’t that make you think?
Without thinking, I scooped my four-year-old daughter up in my arms and carried her inside… just before the THUMP!
Gratiot Beach lost a magnificent tree that afternoon. It fell perfectly parallel to the house, landing exactly where Edy had just been playing.
The trees that line Gratiot Beach stand tall, having witnessed countless generations settling in for their summer months together. I was new to the neighborhood and planned to stay for the ten-month off-season that was just starting. I needed time to figure out what I was going to do with my life. What could I do?
That afternoon, I had worked my way down the porch to shut what seemed like a never-ending line of windows until gradually realizing that Edy’s carefree chatter was out in the rain. Inside, together, we heard the THUMP.
Long after the tree had been cut up into pieces and burned in the fireplace while we stared into the flames, toasted marshmallows, and otherwise entertained ourselves, I knew. The nudge that had sent me out into the rain, just in time, was the sign I needed. God was watching and it was going to be ok.
Do You Have 15-30 Minutes?
Then Get Ready to Earn $12-15,000 per month…
You probably know that one of the main challenges we all face when selecting a course, ebook or system is having the ability to differentiate the few good and reliable ones from the endless junk out there, with no added value.
The more personal contact a developer offers, the more you can rely on the course you are considering!
LIVE WEEKLY WEBINARS
LIVE WEEKLY WEBINARS
Everyone who subscribes to TAP Profit Funnel
will take advantage of LIVE Webinars
During the webinars, developer Grant J. Ferrari will explain about the TAP course, the system and will also answer your questions.
This is probably the best way ever to learn on the internet and make sure that besides a great course you are getting THE REAL DEAL… real professionals, real support and real results!
TAP’s exclusive semi-automatic system will be revealed on January 7th.
Until then, I want to extend Grant’s invitation to a live Webinar tomorrow night at 8pm EST.
(There are 150 seats available.)
Register and get further info here:
TAP offers an attractive set of benefits:
- Mentored — Ferrari will provide an e-mail hotline & live weekly webinars.
- Auto-Pilot Easy — Daily “to do” lists structure first 101 days to maximize time.
- Fun — Participants focus on topics they enjoy learning and talking about.
- No Money to Invest — No need to buy traffic or websites or ads.
- Lucrative — Ferrari currently earns $12-15,000 in monthly income.
I have joined a global group of affiliates in backing the release of developer Grant J. Ferrari’s TAP Twitter Profit Funnel, an online system for generating passive income streams.
TAP takes a straightforward, step-by-step approach to creating wealth by leveraging the power of the internet and today’s fastest growing social media microblogging platform.
Ferrari, 31, developed TAP to support his family after losing his job as an internet analyst last year. With his wife’s encouragement, he’s issuing a limited release of TAP starting January 7th. To reserve a copy, join his subscriber list via this link:
http://tinyurl.com/tapnow (includes special discounts and bonus offerings).
The start date ironically marks the one-year anniversary of Ferrari’s sudden plunge into unemployment. “If I hadn’t been fired, I never would have developed TAP, so it’s turned out to be a day to celebrate,” he exclaims.
“When you lose your job in this economy, it’s tough to find another,” he says. “I needed to find a way to put food on the table.” With weekly payouts as large as $4,785.00, TAP pulled Grant’s family out of their economic crisis.
The film Avatar leads my list of favorite moments during this holiday break. We were in Kalamazoo visiting our eldest daughter, Edy, and her best friend, Ray. The venue offered college-town excellence in sound, visuals, and seating (K’zoo, for those who don’t know, is home to several colleges and universities — giving those who visit a broad-based stay in academic LaLa Land. And I mean that in only the most positive sense of the word.)
Several days ago, director James Cameron shared how he had invested ten years of his life (four and a half in the actual filming) to create Avatar. It definitely shows. Although not a fan of sci-fi, I found myself captivated during the entire 162 minutes — and, no, it never felt like nearly three hours. Scenes spun by and begged for encore.
For those who thought Titanic could never be topped, this demonstrates the never-ending growth of genius. Thank you, James Cameron.
Saying “Thank You” is the natural response to something great, created by someone marked by genius. It’s my response to Grant J. Ferrari’s newest software offering called the T.A.P. Profit Funnel. A piece of genius that I’ve found myself calling Twitter with a Rewarding Twist, this comprehensive internet marketing course contributes a new paradigm. He calls it “unorthodox.” I call it bold and sassy. Either way, it’s coming out of its box January 7th and you will want to be ready. Reserve a copy by joining Grant’s exclusive subscriber list at this link:
Grant tells me that you will also receive his 2010 Social Media Marketing Forecast. It offers valuable insight into what’s happening on the internet and can help you with planning from a realistic and results-oriented perspective.
Someone once told me that the chicken wings are greasy at the spot where my Toastmasters group gathered tonight to celebrate the holiday together. Well, they’re wrong. The wings are tasty and tangy and well worth the stop.
Toastmasters has been a part of my life for nearly a decade now, and I can’t imagine life without it. Unlike groups where you can easily drift in and out, depending on the season and your whim, Toastmasters is more like Bridge. As anyone who has ever played Bridge knows, you have to live and breathe the game (or at least play once a month) in order to stay in the swing of it.
Most of what is worthwhile in life is like Bridge.
This month, I’ve been serving on jury duty and missed both Toastmasters meetings. That hasn’t happened in a long time. Well, actually, I don’t think that has ever happened. While munching on chicken wings tonight, surrounded by fellow Toastmasters, my month suddenly felt complete again. I had known something was missing, and now I knew exactly what that was.
When people challenge you to grow professionally, it makes your life better. Toastmasters does that for me. It can do that for you, too. I would highly recommend it. If you’ve been turned off by something someone once said about Toastmasters, go find out for yourself. Like the tasty chicken wings I enjoyed with friends tonight, it could turn out to definitely be worth the stop.
In the midst of a wide range of predictions for the new year, I have found several to be worth noting.
Janak Mehta, of Social Media Michigan, shared his insights during the group’s December meeting in Livonia last week. Several points are especially thought-provoking as a backdrop to my planning for 2010.
The surge in mobile social media was a personal epiphany. I’m not sure why I hadn’t given this change much thought, but we all should. The potential impact is huge. As Janak pointed out, SM users are seeing more and more employers banning SM use on company computers. So how do they connect during the work day? On their mobile, in the rest room, of course. I’m not sure I want to think further about the corporate monitoring that could emerge in response to this trend.
If you’ve ever tried to juggle the internet on your phone, you know how the visuals need to be severely edited to make sense. So this is going to be one challenge begging for our attention.
Monthly meetings are only one benefit from membership in Social Media Michigan. Check it out — even if you don’t live in the Detroit area, you could still find it helpful.