Spouses Being Distractions?

by PRmuse on Jul.20, 2010, under Uncategorized

The Toilet Paper Entrepreneur offers a wide range of helpful information for every stage of your business’ development. On his blog, he recently published comments about how to minimize distractions from spouses.

Enjoy comments from around the world, including mine:


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Identity Challenge: How Can I Help You?

by PRmuse on Apr.01, 2010, under Uncategorized

During the past three decades, I have thoroughly enjoyed helping business leaders get in touch with their core values and unique positions in the marketplace. We have traveled along paths leading to an understanding of where they have been and where they plan to go in order to maintain successful businesses.

I find this five-step process fairly easy to navigate for just about every business category imaginable — except one.

Marketing myself.

Fortunately, one of my clients has agreed to take me on as his creative challenge.  And, so I begin the five steps:


Let’s blog through the first: the process of attracting potential clients by communicating a message that is personable, reflective, honest, succinct, and powerful.

“Plant a seed, grow a forest.” That’s where I will start my message about how I can help.

Understanding social media has led me to”tweak” my words a bit.

BSM (Before Social Media), I focused on helping clients grow trees. While impressive, that message definitely falls shy of what’s possible with the expanded toolkit of social media.

In any case, “seeds” remain an important part of how I describe my services.

Seeds have always mystified me. How did God ever manage to stuff  so much potential into such tiny, teeny pieces of the world? I guess it’s really simple: He’s God. (Or she’s God or they’re God — depending on which PC critic you listen to, which I usually don’t.)

Together, I help clients plant seeds — carefully crafted to describe all the key areas of potential.

We sift out and focus on areas that offer unique market advantage.

Accomplishing this can include “What If?” sessions. It’s important to talk within an environment that welcomes discussing a full range of possibilities (what you might otherwise call “thinking outside of the box,” if that phrase didn’t feel so darn overused).

Including what we now call “keywords” is another useful tactic — one of many that have been introduced by social media.

Who could ever have imagined that we would be able to identify the exact words that potential clients use to search for our services? It adds an exciting dynamic to the process and will frame the words I add to my message.


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Avatar Brings to Mind: Twitter with a Twist

by PRmuse on Jan.05, 2010, under Uncategorized

The film Avatar leads my list of favorite moments during this holiday break. We were in Kalamazoo visiting our eldest daughter, Edy, and her best friend, Ray. The venue offered college-town excellence in sound, visuals, and seating (K’zoo, for those who don’t know, is home to several colleges and universities — giving those who visit a broad-based stay in academic LaLa Land. And I mean that in only the most positive sense of the word.)

Several days ago, director James Cameron shared how he had invested ten years of his life (four and a half in the actual filming) to create Avatar. It definitely shows. Although not a fan of sci-fi, I found myself captivated during the entire 162 minutes — and, no, it never felt  like nearly three hours. Scenes spun by and begged for encore.

For those who thought Titanic could never be topped, this demonstrates the never-ending growth of genius. Thank you, James Cameron.

Saying “Thank You” is the natural response to something great, created by someone marked by genius. It’s my response to Grant J. Ferrari’s newest software offering called the T.A.P. Profit Funnel. A  piece of genius that I’ve found myself calling Twitter with a Rewarding Twist, this comprehensive internet marketing course contributes a new paradigm. He calls it “unorthodox.”  I call it bold and sassy.  Either way, it’s coming out of its box January 7th and you will want to be ready. Reserve a copy by joining Grant’s exclusive subscriber list at this link:


Grant tells me that you will also receive  his 2010 Social Media Marketing Forecast. It offers valuable insight into what’s happening on the internet and can help you with planning from a realistic and results-oriented perspective.

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Toastmasters: Worth the Stop

by PRmuse on Dec.23, 2009, under LinkedIn, Toastmasters, Uncategorized

Someone once told me that the chicken wings are greasy at the spot where my Toastmasters group gathered tonight to celebrate the holiday together. Well, they’re wrong. The wings are tasty and tangy and well worth the stop.

Toastmasters has been a part of my life for nearly a decade now, and I can’t imagine life without it. Unlike groups where you can easily drift in and out, depending on the season and your whim, Toastmasters is more like Bridge. As anyone who has ever played Bridge knows, you have to live and breathe the game (or at least play once a month) in order to stay in the swing of it.

Most of what is worthwhile in life is like Bridge.

This month, I’ve been serving on jury duty and missed both Toastmasters meetings. That hasn’t happened in a long time. Well, actually, I don’t think that has ever happened. While munching on chicken wings tonight, surrounded by fellow Toastmasters, my month suddenly felt complete again. I had known something was missing, and now I knew exactly what that was.

When people challenge you to grow professionally, it makes your life better. Toastmasters does that for me. It can do that for you, too. I would highly recommend it. If you’ve been turned off by something someone once said about Toastmasters, go find out for yourself. Like the tasty chicken wings I enjoyed with friends tonight, it could turn out to definitely be worth the stop.

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